Princess of Power (toyline)

The Princess of Power toyline was a spinoff of Mattel's successful Masters of the Universe franchise. The figures, aimed at a female market, emphasized real hair and clothing accessories, with He-Man's sister She-Ra as the primary character. Princess of Power launched in 1984 and ran concurrently with Masters of the Universe until 1987.

In the Filmation tie-in series She-Ra: Princess of Power, the Evil Horde and other Masters of the Universe characters are used as antagonists, with the heroic Princess of Power characters leading a Great Rebellion against them. However the toys themselves make no mention of this conflict or the two organizations, leaving Catra, Entrapta, Storm, and Clawdeen as the only villains for She-Ra to contend with.