National Entertainment Collectibles Association

The National Entertainment Collectibles Association or NECA is an American manufacturer of collectibles typically licensed from films, video-games, sports, music, and television based in New Jersey. The company was founded in 1996 and has over 60 licenses for which it produces products.

In 2002, NECA's Reel Toys was formed as a division to produce action figures and dolls that are targeted towards action figure and toy enthusiasts. They are intended for teens and adults as collectibles for many licenses that no other company would market as a toy.

In relation to the Masters of the Universe franchise, NECA released a line of 6-inch, non-poseable mini-statues based on the unreleased characters of the 2002 toyline, designed to complement the existing toys. These "staction figures" were produced until 2007, shortly before the launch of the Masters of the Universe Classics line.